Work

Sonny’s Rooftop

Year
©2022
Industry
Hospitality · Sport
Location
Brisbane, QLD
Services
Visual Identity ✳︎ Environmental Graphics
Brisbane Broncos - Sonny's Rooftop Signage

Taking the game day experience to a new level with Brisbane Broncos’ rooftop bar at Suncorp Stadium.

About

Perched high above the crowds with a bird’s-eye view of Suncorp Stadium, Sonny’s rooftop bar is designed as an exclusive pre and post game haven where up to 150 revellers can taco, toast & tango till their heart’s content. Whether you’re a Broncos fan, footy curious or you just hope both teams have fun, Sonny’s Rooftop is guaranteed to be a good time.

The branding objectives were to bring a premium, fun yet relaxed, cantina vibe to the Brisbane Broncos’ home games at Suncorp Stadium. Broaden the target market with greater appeal to women, foodies and even non footy fans. By conveying the Tex-Mex inspired menu of fresh tacos & ice cold margaritas in a resort-style setting.

Darius Boyd and Sonny's staff showing off food and drinks
Three girls with margaritas
Sonny's Rooftop Launch Night Busy Bar Shot
Bartender with branded shirt serving customers
Brisbane Broncos fan cheering at Sonny's Rooftop
Sonny's Margarita signage
Brisbane Broncos - Sonny's Rooftop logo lockup
Brisbane Broncos - Sonny's Rooftop Brand Guidelines
Branded DJ Booth with pot plants
Two guys cheers margaritas overlooking footy field
Good time, great views & Tex-Mex fun! signage at Sonny's entry
Credits

Client Brisbane Broncos
Creative Direction & Design Jayden Osborne
Photography & Video Creative Cult
Project Management Unomomento
Next Project Songbirds →