Work

Paramount Energy

Year
©2018 - present
Industry
Solar · Energy · Tech
Location
South East Queensland
Services
Brand Strategy ✳︎ Visual Identity ✳︎ Digital Experience
Aerial view of modern white house with solar panels, terraced garden, pool, and manicured lawn surrounded by vegetation.

A premium solar energy provider that looks, feels and talks more like a Nike or Apple? They were the lofty goal posts for Paramount Energy's latest brand refresh, so we 'just did it'. Now they're category leaders.

About

We’ve had the privilege of working with Jye & Paramount Energy on their branding and digital presence since their day one back in 2018. Positioning, differentiation and traction in a market as competitive as solar takes careful business planning, brand strategy and execution. Over the course of 8 years they’ve matured from saturated greens to leading a luxury niche with black and white sophistication. A reflection of their justified confidence, expertise and unparalleled service.

Alongside Paramount’s brand refresh and new website deployment in 2024, we also consulted on the UI/UX of their ai quoting tool that generates an interactive, tailored design & quote online in seconds.

A worker installs solar panels on a residential roof with a cupola, framed by hanging willow branches and tropical plants.
Enphase IQ8HC microinverter surrounded by water splash against black background, demonstrating waterproof durability
Professional headshot of a man wearing a black polo shirt with Enphase Platinum Installer and Paramount logos, smiling at the camera against a white background.
Paramount brand guidelines document pages showing color palettes, typography, iconography, and brand assets with green and black accent colors.
Modern curved building with solar panels on terraced levels, green trees below, Hamilton location, 34 solar panels generating 70kWh daily.
Modern luxury home interior at dusk with open-plan living space, hanging plants, curved furniture, and floor-to-ceiling windows overlooking garden.
Solar eclipse alignment showing camera, sun with corona, and Tesla Powerwall battery system in sequence
A man entering the glass entrance of Paramount therapy clinic in Newstead, with appointment-only signage visible on the window.
Credits
Client Paramount Energy
Creative Direction & Design Jayden Osborne
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