Sonny’s Rooftop

Taking the game day experience to a new level with Brisbane Broncos’ rooftop bar at Suncorp Stadium.


Perched high above the crowds with a bird’s-eye view of Suncorp Stadium, Sonny’s rooftop bar is designed as an exclusive pre and post game haven where up to 150 revellers can taco, toast & tango till their heart’s content. Whether you’re a Broncos fan, footy curious or you just hope both teams have fun, Sonny’s Rooftop is guaranteed to be a good time.

Brisbane Broncos - Sonny's Rooftop Brand Guidelines
Brisbane Broncos - Sonny's Rooftop logo lockup
Brisbane Broncos - Sonny's Rooftop Neon Signage
Sonny's Rooftop Launch Night Busy Bar Shot

Project Objectives:


Bring a premium, fun yet relaxed, cantina vibe to the Brisbane Broncos’ home games at Suncorp Stadium.

Broaden the target market with greater appeal to women, foodies and even non footy fans.

Convey the Tex-Mex inspired menu of fresh tacos & ice cold margaritas in a resort-style setting.

Sonny's Margarita signage
Bartender with branded shirt serving customers

Summary

 

Borne worked closely with experiential marketing & event agency, Uno Momento to deliver a considered visual identity for their client Brisbane Broncos. The brand assets and guidelines provided the client ultimate flexibility to easily extend the brand across signage, environmental graphics and marketing collateral. Photography by: Creative Cult

Resort style furniture looking out over stadium
Darius Boyd and Sonny's staff showing off food and drinks
Brisbane Broncos fan cheering at Sonny's Rooftop
Good time, great views & Tex-Mex fun! signage at Sonny's entry
Resort style furniture looking out from stadium rooftop
Busy shot of people eating and drinking at venue