McCarthy Homes
With the residential property market shifting dramatically in recent years, McCarthy Homes found themselves in a position where their old branding did not reflect their growth, capabilities & service quality.
After considerable market research & collaboration with the client, we built a new brand strategy for McCarthy Homes that solved their identity crisis and positioned them for further sustainable growth. Critically identifying their brand permission as South East QLD’s #1 high-end custom home builder and developing the relevant brand architecture for them to lead the space.
What followed was a comprehensive visual identity, print & digital design system and website that reflected their elevated market position & commitment to craftsmanship.
